Use case - Smoke guard
Micro-websites accessible via QR code
Context:
Smoke guard is a smoke detector brand that wants to support its customers after purchase, making the product easier to install and use. The QR code is integrated directly on the packaging to extend the experience beyond the physical product.
Objectives:
- Make smoke detector installation easier
- Improve understanding of how it works and of best practices
- Reduce post-purchase friction and strengthen customer satisfaction
Solution:
- QR code on the packaging redirecting to a dedicated mini-site
- Educational videos for installing and using the product
- Support content (tips, contact) available at any time
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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