Use case - Domaine de Verzon
Micro-websites accessible via QR code
Context:
The restaurant wanted to increase the number of positive Google reviews and more easily collect customer feedback after meals.
Objectives:
- Quickly collect customer feedback
- Identify areas for improvement
- Encourage satisfied customers to leave a Google review
- Improve the restaurant's online visibility and reputation
Solution:
- A QR code placed near the cash register redirects to a mobile mini-site
- Customers rate their experience from 1 to 5 stars
- Below 4 stars, they can send private feedback directly to the restaurant
- With 4 or 5 stars, they are invited to publish a Google review
- The restaurant improves customer satisfaction and increases positive online reviews
The platform to build QR codes and micro-websites that strengthen your print and packaging
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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