Terra Eco

79 %

of consumers prefer buying products with a QR code

GS1 2024

81.5 %

of consumers who scan a QR code say it makes their purchase easier

MDPI 2022

81 %

of consumers consider trust a key factor in their purchasing decision

2019 Edelman trust barometer "in brands we trust"

X2

purchase intent for a brand that builds trust

2019 Edelman trust barometer "in brands we trust"

54 %

of consumers have abandoned a purchase due to lack of information

Salsify Study 2021