Use case - TerraEco
Micro-websites accessible via QR code
Context:
TerraEco is a consulting firm specializing in sustainable tourism. At professional events, the firm wants to capture qualified contacts and feed its sales pipeline.
Objectives:
- Collect qualified leads
- Showcase the firm's expertise
- Initiate a post-event business relationship
Solution:
- QR code on posters and event materials
- Mini-site dedicated to premium content
- Download of a 2026 sustainable tourism study
- Lead capture form with the PDF sent by email
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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