Use case - Moderato
Micro-websites accessible via QR code
Context:
Moderato, a non-alcoholic wine brand, partners with Château Sigalas Rabaud to create an exceptional de-alcoholized wine. For the Wine Paris trade show, the brand invites its customers and partners to a private tasting via a postal mailing featuring a QR code.
Objectives:
- Invite prospects and partners to an exclusive tasting at the show
- Showcase the prestigious partnership and strengthen the product's premium credibility
- Have a digital sales asset usable beyond the event
Solution:
- QR code in the mailing allowing recipients to book a tasting slot
- Premium mini-site presenting the partnership with product visuals and a teaser video
- Immersive content (interview at the château, storytelling) and a contact link for ongoing commercial use
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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