Use case - Mimi Gwastell
Micro-websites accessible via QR code
Context:
Mimi Gwastell, a growing pastry brand with a base of loyal consumers.
Objectives:
- Grow by leveraging its existing customer base
- Showcase its “travel pastry” know-how
- Decide on the next tart recipe to launch
Solution:
- QR code on the back of the gift box
- A series of mini-sites (one per recipe) delivering brand experience, authenticity and transparency
- A survey to choose the new recipe to launch
- A news section to manage dynamic content
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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