Use case - Luméa Paris
Micro-websites accessible via QR code
Context:
Luméa Paris is a premium cosmetics and skincare brand. During a sampling campaign, the brand wants to extend the product experience beyond the physical discovery.
Objectives:
- Guide customers in using the product
- Strengthen the brand's premium perception
- Encourage purchase after trial
Solution:
- QR code integrated on the sample packaging
- Product presentation mini-site
- How-to video and tips
- Discount coupon sent after sign-up
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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