Use case - Koupe
Micro-websites accessible via QR code
Context:
Koupe, a Dutch ice cream brand, is planning a prize draw to mark its launch in France.
Objectives:
- Visibility: boost the appeal of its communication materials
- Strengthen the bond with the brand's community
- Highlight the healthy ice cream benefit
- Collect email addresses
Solution:
- On-pack QR code and on point-of-sale displays
- Prize draw highlight with several gym memberships to be won
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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