Use case - InterPro Network
Micro-websites accessible via QR code
Context:
InterPro Network is a professional federation that regularly organizes conventions and industry events. After its events, the organization wants to better understand attendee satisfaction and strengthen post-event engagement.
Objectives:
- Measure overall attendee satisfaction
- Identify strengths and areas for improvement
- Create a post-event connection with attendees
Solution:
- QR code handed out on a flyer at the end of the event
- Dedicated mini-site with a thank-you message
- Photos of the event highlights
- Feedback form and satisfaction survey
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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