Use case - La Fournée Dorée
Micro-websites accessible via QR code
Context:
La Fournée Dorée bakery celebrates its anniversary with a special in-store campaign running for a limited time.
Objectives:
- Create an anniversary event experience in-store
- Reward loyal customers
- Drive traffic to the bakery during the campaign period
- Collect customer email addresses
Solution:
- Anniversary-themed event with in-store displays (counter stand and poster) featuring a QR code to participate
- Landing page with an instant-win game module
- Winner codes delivered by email to participants
- Email address collection via the participation form
The platform to build QR codes and micro-websites that strengthen your print and packaging
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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