Use case - Fever-tree
Micro-websites accessible via QR code
Context:
Quitoque, the leader in recipe boxes, partners with Fever-Tree, a premium mixer (non-alcoholic drinks) brand, for a targeted co-marketing campaign during a sampling operation.
Objectives:
- Introduce the Fever-Tree range to an affinity audience
- Increase brand awareness among Quitoque customers
- Collect data (emails) for future marketing campaigns
Solution:
- Physical medium: a flyer with a QR code slipped into the parcel alongside a product sample.
- Digital experience: a dedicated mini-site presenting the Fever-Tree world and the quality of its ingredients.
- Engagement: a prize-draw module with a random draw built into the mini-site.
- Conversion: an email capture form to enter the draw and subscribe to the newsletter.
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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