Use case - Briochin
Micro-websites accessible via QR code
Context:
Briochin, a range of household cleaning products, is a fast-growing challenger in a highly competitive market. The brand wants to strengthen its performance and closeness benefit tied to its traditional household-care expertise. It already uses QR codes and wants to make them more effective.
Objectives:
- Strengthen on-pack appeal
- Strengthen the brand's perceived value (authenticity, effectiveness, ease of use) by offering guidance on how to use the product
- Consolidate its base of loyal customers
Solution:
- On-pack QR code across the laundry and cleaning product range
- Focus on usage and expertise through video, serving the product benefit
In your QRanberi interface, all the tooling to create real post-scan experiences : QR code generator, mini-site editor, activation modules, analytics.
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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