Use case - Bos
Micro-websites accessible via QR code
Context:
Bos organizes a series of in-store animations: as part of these store partnerships, the brand offers customers the chance to win products every day.
Objectives:
- Create in-store events and animations
- Attract new customers
- Strengthen the store partnership with an exclusive offer (animation setup in exchange for product visibility)
Solution:
- Brand showcase built around a product box
- Exclusive promotion displayed on the box
- Game participation via QR code on a poster
- Landing page with an "instant win" participation module
- Winning codes delivered by email
The platform to build QR codes and micro-websites that strengthen your print and packaging
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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