Use case - 4MS Immo
Micro-websites accessible via QR code
Context:
To celebrate Easter, the 4MS agency in Tours runs a daily draw for in-agency clients to win a chocolate egg gift set.
Objectives:
- Animate and create a special Easter event at the agency
- Reward loyal clients
- Drive foot traffic to the agency during the Easter period
- Collect email addresses (target: agency clients and their families)
Solution:
- Easter-themed event activation
- In-agency display on multiple media with a QR code for participation
- "Instant win" landing page with participation module
- Delivery of winning codes by email
- Collection of email addresses via participation form
The platform to build QR codes and micro-websites that strengthen your print and packaging
79 %of consumers prefer buying products with a QR code
GS1 2024
81.5 %of consumers who scan a QR code say it makes their purchase easier
MDPI 2022
81 %of consumers consider trust a key factor in their purchasing decision
2019 Edelman trust barometer "in brands we trust"
X2purchase intent for a brand that builds trust
2019 Edelman trust barometer "in brands we trust"
54 %of consumers have abandoned a purchase due to lack of information
Salsify Study 2021
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